How We Use Cookies

Essential Cookies

Essential cookies are crucial for the website to function properly. Without them, some features may not be accessible or work as intended. These cookies do not store personal information but ensure that users can navigate the site efficiently.

Types of Essential Cookies:

• Session Cookies – These cookies store temporary information while you move between pages on our website. For example, if you are exploring different safari packages and adding options to your inquiry form, session cookies prevent you from losing your selections when switching pages.
• Security Cookies – These cookies protect against fraudulent activities, unauthorized access, and cyber threats. They help detect unusual login attempts, prevent hacking attempts, and secure online transactions by ensuring safe browsing.

Performance & Analytics Cookies

Performance and analytics cookies help us understand how visitors interact with our website. They collect anonymous data that allows us to improve user experience, optimize website performance, and resolve technical issues.

How These Cookies Help:

• Analyze Website Traffic – We track the number of visitors, the pages they visit, and how long they stay on the site. This helps us determine which safari packages and blog articles are most popular.
• Identify Issues & Improve Functionality – If users frequently leave a certain page without completing an action, analytics cookies help us detect potential problems (e.g., slow page load times or confusing navigation).
• Track User Engagement – We assess how users interact with content, such as clicking on safari itineraries, filling out contact forms, or watching videos. This helps us tailor the website to better serve travelers’ interests.
• Gather Anonymous Data with Google Analytics – We use Google Analytics and similar tools to collect anonymized insights into visitor behavior. This data helps us enhance site structure, content, and performance for a seamless browsing experience.

Functionality Cookies

Functionality cookies improve user experience by remembering preferences and previous interactions. Unlike essential cookies, they are not strictly necessary for website operation but significantly enhance convenience.

What These Cookies Store:

• Language & Currency Preferences – If you select a preferred language (e.g., English, French, or German) or a specific currency (USD, EUR, KES), functionality cookies remember your choice for future visits.
• Previously Viewed Safari Packages – These cookies allow you to easily revisit safari itineraries or tour pages you explored during a previous session, making comparison and decision-making easier.
• User Login Details (if applicable) – If our website offers account-based services, functionality cookies allow returning users to stay logged in or pre-fill login details, avoiding repeated authentication.

Advertising & Marketing Cookies

These cookies help us personalize promotions, recommend relevant safari packages, and deliver targeted advertisements. They ensure that users see content and offers that match their interests.

How We Use Advertising & Marketing Cookies:

• Personalized Safari Recommendations – Based on past searches and website activity, these cookies suggest itineraries or destinations you might like. For example, if you viewed Serengeti and Ngorongoro safaris, you may receive recommendations for similar wildlife experiences.
• Targeted Ads on Third-Party Platforms – We may use services like Google Ads, Facebook Ads, or Instagram Promotions to display customized travel offers. This ensures that ads you see on external sites are more relevant to your interests.
• Tracking Campaign Effectiveness – Marketing cookies help measure how successful our promotional efforts are. If you click on an advertisement for a safari special offer, these cookies track whether you proceed to book a trip or make an inquiry.

Third-Party Involvement:

Some of these cookies may be placed by trusted third-party advertising networks, which collect browsing data across multiple websites. You have the option to opt-out of targeted advertising through browser settings or ad preference tools.